Done-for-you lead system for service businesses
Referrals got you here. They won’t get you to next year. We build Denver service businesses a second way to get clients — and we run it for you. It’s the same system we used to take our own newest service line from 3% of our revenue to 20% in six months, on ads we made and paid for ourselves.
Book a Free Discovery CallFifteen minutes. We’ll map where your leads come from now, where they’re leaking, and what we’d run first. You’ll leave with the plan whether you hire us or not.
Every client on our newest service line came from ads we made and ran ourselves. None of them were introduced to us.
We work with clients here in Denver, and we come to you — real shoot days in your space, not a campaign steered remotely by someone who has never met you.
Plenty of marketing companies don’t grow their own business the way they tell you to grow yours. We’d rather not test something on you that we haven’t already run on ourselves.
If your pipeline depends on word-of-mouth, you don’t have a pipeline
You’re not bad at marketing. You’ve just never had a way to get clients that didn’t depend on somebody else remembering you.
The roller coaster. Three jobs land the same week, then nothing for a month, and you can’t tell why either thing happened.
Referrals are aging out. The people who sent you work for ten years are retiring, moving, or sending less. Nobody replaced them.
You’ve paid for leads three other people also bought. By the time you call, they’ve talked to two competitors and you’re bidding against yourself.
The reporting is a black hole. Twelve months of dashboards and screenshots. Name one job that came from it.
You don’t have time to run this. You’re selling, delivering, and invoicing. Marketing happens if there’s a Sunday left over.
“Our leads are up 42%.”
Encore Catering had been through several agencies before us.
The relationship we have with DHC media is extraordinarily different than any other media company we’ve worked with. They care to learn about my company and what makes my company successful. Now I see a real increase in my Google traffic, and the product they produce is getting results.
How Second Pipeline works
Four steps. We build it, we run it, and you find out what’s working from numbers instead of vibes.
We figure out which work you actually want more of
Not “who’s your target audience.” Which of your services makes you the most money, which ones you’d rather stop taking, and who already pays you well. Everything after this brings you more of the first and less of the second.
We build the path, not just the ad
The ad is the easy part. We build what happens after the click — the page that does the convincing, the integrations so nothing lands silently, and the text and email that follow. You sell. We nurture: your existing base gets stirred up for repeat work and referrals, and everyone who didn’t move forward keeps hearing from you. Not an ad-and-ditch. A process that keeps you top of mind.
We shoot the creative ourselves
This is the part most agencies outsource or skip. We shoot it — we’re a video company first. You get real creative built to be tested, not one precious ad you’re afraid to change. Then we put it where your buyer actually is: Meta first for most service businesses, Google if that’s where they search.
You always know if it’s working
No black hole of “is this working?” We share real lead data and real acquisition numbers, so you are never sitting there guessing whether it is doing anything.
We ran this on ourselves before we sold it to anyone
Here’s the uncomfortable thing about most agencies: they’ve never had to make their own ads work. We did, because it was our own money and our own payroll.
We launched a new service line — recurring content for companies that needed to stop guessing. We didn’t sell it through referrals or a networking group. We built the ads, ran them ourselves, and paid for every click.
Our newest service line, in six months.
66 appointments at $3.02 each
One Denver eye care practice, thirty days, on the paid side.
Same build as everything above — offer, page, creative and follow-up. What makes it work is the targeting: we start from how the buyer actually decides. What worries them. What they compare you against. What finally makes them book.
That is what earns trust before anyone has spoken to you — and what lifts you out of a field of competitors who all sound the same.
What we build
Six pieces, built and run for you.
Your past marketing wasn’t bad. It was incomplete. People don’t buy the first time they click, so we build for the whole decision — several touches across the stretch where they are still making up their mind, and nothing left half-finished.
For you if:
You’re established. You have clients, revenue and a reputation — you just don’t have a way to grow on purpose.
You could take more work next month without breaking.
Referrals have carried you and you can feel them thinning.
You’d rather know what a client costs than guess.
Not for you if:
You’re brand new and still figuring out what you sell.
You’re already at capacity. More leads would make your life worse.
You want someone to hand you leads without ever being on camera. The creative is the part that works, and it needs you in it.
You don’t have anyone dedicated to selling. Leads need a person to call them back, and that is the one part we cannot do for you.
We add qualified leads every month, or we keep working until we do
A qualified lead is a Denver-metro decision-maker who asks to talk to you about work you actually sell.
If a month goes by without them, we don’t shrug and send a report. We keep going — new creative, new targeting, new angles — at no additional fee until it works.
No long-term contract. We work in 90-day blocks because that’s how long it takes to know anything.
Two things we need from you, because we can’t do these parts: keep the agreed ad budget running, and reply to leads within one business day. A lead nobody calls isn’t a lead.
What we don’t guarantee is what happens after the call. We can put qualified people in front of you. We can’t close them for you, and any agency promising you sales is promising something it does not control.
Some of what we make
Distinctive shorts that name your customer’s problem, build trust, and set you apart. Press play.
Want to see where your leads are actually coming from?
We’ll map what you’re doing now, show you where it’s leaking, and tell you what we’d run first. You keep the roadmap either way. If it’s not a fit we’ll say so — we’d rather tell you on a free call than six weeks in.